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Becoming a social media influencer is an extremely common dream these days. Whether you’re an aspiring model looking to promote clothes or a vegan chef wanting to showcase their talents, you can become an influencer in any area of interest.

If you’re looking to become a social media influencer, there’s one fact that you must fully understand – you’re not the only one. Even if you have an extremely niche genre, like Japanese cooking knives, there are dozens if not hundreds of people who would like to become an influencer in that same field.

So, what do you do? You work hard, that’s for starters. On top of that, you livestream.

Livestreaming has been around for quite some time now, yet aspiring influencers tend not to use it. This is a crying shame, since it’s one of the best tools out there for reaching new viewers and building an audience.

Let’s explore why you should use livestreaming to become an influencer, then get into how you do it.

Six Reasons for a New Budding Influencer to Go Live

Are you unsure about livestreaming? Maybe you’re nervous about it, or maybe you just think posting carefully crafted photos is the way to go.

Well, I believe livestreaming is the best thing you can do to build a following and become an influencer. Here’s why:

  1. Audience participation is key. Instead of a pre-recorded video where everything is planned out, a livestream has audience participation baked right into it. You should generally prepare what you’ll talk about before you go live, but be ready to go off on a tangent depending on how the audience participates. This will help you create a close connection with people right out of the gates – something that’s vital for a new influencer.
  2. More people will tune in. There’s a certain sense of urgency that goes along with livestreaming. Even if you have a small number of followers (or none) people will still want to see why you’ve gone live. What’s all the fuss about? It’ll draw people in, and then your charm and vulnerability will keep them there.
  3. An intimate connection is inevitable. Broadcasting yourself live is a bold move that shows your vulnerability. There’s no director, things don’t always go as planned and you’ll probably slip up over your words. But that’s the point! All of these factors help create an intimate connection between you and your viewers. Your mistakes draw them closer to you and they’ll be more likely to hit that follow button.
  4. Decreased importance on production quality. With live video, the appeal is the authenticity. People will head to YouTube if they want high production values. Instead, when they tune in to your video, they want an authentic experience. While you should definitely do your best to boost production values, there’s quite a bit more leeway.
  5. Skip the algorithm (kind of). Every social media platform out there prioritizes live video over pre-recorded video. Every. Single. One. When you go live, you’ll skip the line and go right to the front. This is essential for becoming a social media influencer, especially in the early days.
  6. Trust. People just don’t trust traditional advertising like they used to. That’s partially why influencer marketing has taken root, and the roots run deep. Influencers fans trust them, so when the influencer says “try this new yoga mat,” the followers are more likely to go for it versus a traditional ad. What does this mean for you? It means to become an influencer you absolutely must build trust with your audience. Without trust, all other efforts will fall flat.

How to Leverage Livestreaming to Grow Your Personal Brand

Convinced about why you should be livestreaming? Perfect.

Now let’s get into the real meat of how to leverage livestreaming to boost your personal brand and become the influencer you deserve to be!

  1. Be consistent. I can’t stress this enough. Every person that I’ve seen become successful with livestreaming has created a livestreaming schedule and stuck to it. Streaming regularly helps grow your fan base tremendously. Someone might see your stream by chance once, then see it again the next time and actually tune in. Another side of this is that you’ll build relationships with regular fans who tune in to every stream! They’ll grow to know you, they’ll build trust with you, and they’ll come to feel like you’re a friend. Livestream as often as you can consistently handle. Once per week? Three times per week? Every day? There’s no wrong answer – as long as you can maintain your livestream schedule.
  2. Share your stream with a dream team. Not every stream has to be you and you alone. Consider teaming up with others to stream together. They don’t have to be local – that’s part of the magic. Your dream team can be all around the world and you can split-screen the stream. One tried and true method is to seek out people to interview on your stream (I know a little about this). It helps people spread their own brand while simultaneously promoting your own. It’s a win-win! All you need to do is reach out to another streamer and let the conversation flow!
  3. Stay on topic (most of the time). Every livestream that you do should have a declared topic. This is the topic that you’ll promote when do a normal post announcing that you’ll be going live tomorrow. Perhaps you’ll be discussing egg substitutes for vegan cooking, or discussing future technologies. Whatever the declared topic is, stick to it during the stream! Of course, you can meander around the topic and go on tangents. That’s part of the fun. But your job is to always bring it back to the topic.
  4. Engage the audience. Don’t wait for your audience to engage you. You engage them. Ask a question to the room and see who answers. Don’t be so afraid that nobody will answer that you don’t even ask. If nobody answers, move on, no big deal! Best case scenario, you ignite a conversation that multiple viewers take part in, and boom, everyone is engaged. You can also engage the audience by hosting polls, doing giveaways and anything that solicits an action or response from the audience.
  5. Keep enhancing your setup. You don’t need much more than a smartphone, daylight and earbuds with a mic to get started. However, as you go, enhance your livestreaming setup. Invest in box lighting so you can stream at any time of the day. Buy an external microphone to capture audio at a professional level. If you’re streaming from your desktop, invest in a nice USB webcam that’ll boost your audio quality. You can even play around with different backgrounds and see which one you (and your viewers) like the most).

Now that you see what it takes, are you still interested in becoming an influencer? Good! I’m glad. Many people are under the impression that being an influencer is the easiest job on the planet. While it’s definitely a new take on employment, it’s far from easy. You’ll be putting in long hours many days of the week, you’ll be networking and you’ll be working your butt off to get sponsorship deals.  

Measure Your Growth

It’s imperative that you track everything you can about every livestream. You should also track metrics on social media posts, along with total follower counts. A great way to go is to create a simple spreadsheet with multiple sheets, one for each social network you’re on. As you go, you can update these sheets with important metrics.

After you finish a livestream, make a habit of heading over to your spreadsheet and noting every metric that the platform gives you. 

You’ll also want one master sheet that has all your key stats in one easy to find place. This is what will matter when it comes to leveraging your influence for sponsorship deals. Any sponsor worth your time will want to know how many people their paid post will reach.

Keep Going and Become a Fully Fledged Influencer

Yes, it takes hard work and intense effort to become a social media influencer. Yet, as you proceed, you’ll start getting sponsorship offers and you can even reach out to specific brands and solicit sponsorship. Before you know it, you’ll be a fulltime social media influencer. With that dream in mind, it’s time for you to get started!