Professionals from all walks of life will benefit greatly from having a regular livestreaming schedule. Whether you’re a CPA or a chiropractor, your business will steadily grow as you livestream.
Livestreaming builds trust with potential clients by showcasing your expertise. It goes beyond that, though, since you’ll be live. You’ll be able to answer questions in real-time that people might have. Answering a tough question that requires your expertise might turn the asker into a client, and who knows how many viewers will join in.
It’s All About Building Trust
There are many benefits that go along with livestreaming. Building trust stands out among them for most professionals. This is especially true for those in high-trust industries, such as doctors and lawyers. Ask any attorney – if someone doesn’t trust them, they won’t hire them.
You’ll build trust with each livestream. A wise woman once told me that trust is consistency plus time. This means that you shouldn’t expect potential clients to trust you instantly after your they see your first livestream. However, as they keep tuning in, your expertise will shine through. They’ll start viewing you as trust worthy.
Eventually, if they need your services, they’ll sign up to be a client or receive a consultation.
The key is to highlight your expertise in everything you do. You’ll need to expertly answer any questions that come up, along with selecting the right topics to talk about in your livestream. The right topic will be pain points within your industry that many people experience. For example, a physical therapist would benefit from doing a livestream about lower back pain, one of the most common issues in modern society.
Now, thinking about being the perfect image of authority might be causing some fears to appear. I’ve found that the best way to deal with these fears is to make sure that you have the perfect livestreaming setup.
Ease Your Fears with L.A.V.S.
You’re nervous to go live. It’s normal, it’s fine, and I get it. One thing that will help ease your fears is something I call L.A.V.S. It stands for Lighting, Audio, Video and Stability. If you have all of these elements in motion, you’ll be substantially less nervous.
Not only will you be less nervous, but you’ll immediately establish trust by having these elements in order. People these days have a keen eye for quality, and if your quality is lacking, the viewer will trust you less. Conversely, if the quality is there, an average viewer will start of trusting you.
Let’s break down how you can set up each element to help ease your fears and build trust when it’s time to go live.
- Lighting. You have a few options for ideal daylight. Which option you choose will depend on your budget and specific needs. Let’s explore each of them.
- Daylight. The best part of this option is the price. It’s free! Of course, it also can be quite magical for lighting your livestream. You don’t have to go outside to use daylight – you can simply sit in front of your window.
- Ring Light. Do you want an inexpensive option to light up your life? A ring light is a relatively small ring that clips on to your phone. Since livestreaming is very face focused, this is a great option for shining a light on your face.
- Box Lighting. Box lighting is a term used to describe a specific type of lighting. The “boxes” come with stands and lights that you can setup in your typical livestreaming area. They’ll flood your face with soft light that is perfect for livestreaming. This is considered an intermediate setup.
- Audio. Let’s face the facts – phone mics are terrible for livestreaming. Even on the most expensive phones, smartphone microphones are meant for being held an inch or two away from your mouth. They depend on it. Since you’ll be holding your phone arms-length away from your face, it simply wont do. Don’t worry, though, we have options!
- Earbuds w/ built in mic. The earbuds that came with your phone, or any aftermarket option, will be sufficient when it comes to recording audio for your livestream. Simply plug them in and go live, and your audio will come out great. The biggest downside to this option is that you’ll have to wear the earbuds, which is a look that some professionals don’t want.
- External phone mic. An external mic can be plugged into your phone or computer that’s designed to capture audio beyond the few feet you’ll need. There are several options available for a variety of budgets, and almost any of them will get the job done. Simply plug it in, do any necessary configuration, and you’ll be ready to go live.
- USB/Studio mic. We’ve been focusing on streaming from your mobile phone, but if you stream from a laptop or desktop, this option is available. You can plug in a simple USB mic and speak into it for excellent audio. Want to go a step further? Use a professional studio mic. These mics are designed for recording vocals, you’ll be sounding amazing. Be prepared to buy some sort of external audio interface to go along with your mic, otherwise you may get some humming.
- Video. Now, it’s time to talk about the most important element of your livestream – video. The quality of your video is the most immediately noticeable element of your livestream. Poor video quality will scare people away quickly. Before we dive into the different video options, it’s also worth noting that your Internet speed plays a role in the video quality as well. Make sure you’re connected to quick WiFi or a fast cellular network before going live.
- Cell phone camera. Depending on the model of your phone, this might be all you need. However, keep in mind that usually the advertised megapixel rating is for the camera on the back – and we’ll be using the camera on the front. If your front camera takes great selfies, you should be fine to use this to livestream.
- Built-in webcam. If you’re planning on livestreaming from your laptop, you might be able to get by with your built-in webcam. Check the megapixel rating on your built-in camera, or just do a test video. How’s it look? Be prepared to be disappointed. Even on the most expensive laptops out, manufacturers often skimp on the webcam quality. They are more focused on something that’ll work for Zoom calls, not something for professional livestreaming.
- USB Webcam. If your built-in webcam is lackluster (as I suspect it will be), then you’ll need a USB webcam. Invest in a full-HD webcam and you’ll be fine. Once it’s setup, you’ll be ready to rock. When you start livestreaming on your chosen platform, make sure to choose the USB camera as the input option.
- Stability. Everything above is all for nothing if your phone is shaking. Nobody wants to watch a shaky livestream, and you’ll struggling to keep viewers. The one exception to this is if you’re intentionally shooting a “walking down the street” style livestream. People will be a bit more accepting. Otherwise, consider the following tips:
- Prop phone up. Get creative and simply prop phone up at eye level. If you have a lot of books, that’s perfect. Built a tower with a little throne for your phone at the top – that’s all you’ll need.
- Tripod or mount. Want something a little easier to assemble? Consider a tripod or mount. These affordable options will let you get setup in seconds and provide excellent stability for your livestream.
- Don’t bump the table. If you’re using your desktop or laptop with the built-in or external options, don’t bump the table! This sounds easy, but as you shift around, pay special attention to not bumping anything.
Keep all of the above in mind and you’ll notice that as you expand your livestreaming setup, your fear diminishes. On top of that, you’ll create trust with your audience by instantly appearing professional.
Watch Your Business Explode
It’s important that you livestream on a regular schedule. You should post this schedule somewhere that’s easily accessible, too.
As your livestreaming journey continues, expect to see tremendous results. Your business will absolutely explode by all meaningful metrics. You’ll get more leads, more sales, and more clients. Of course, you’ll need to make sure you have the right setup and pick the right topics, but I believe in you!