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*Trigger Warning

In this episode, we talk about depression and OCD which may be alarming to some listeners. Please use discretion, take care of yourself, and if you need to, don’t be afraid to reach out and ask someone close to you for help..

In This Episode:

  • The philosophy behind the go-giver
  • The difference between price and value
  • The value of acknowledging when someone comments about his book or articles
  • Being afflicted with obsessive compulsive disorder (OCD) from a young age
  • Getting diagnosed and overcoming the shame
  • The impact of a mentor
  • Bob’s process for turning weaknesses into strengths he learned from reading “The Autobiography of Benjamin Franklin”

Quotations From This Episode:

“You’re much more likely to succeed when you focus on others.” ~Bob Burg

“As human beings, we all see the world through our own set of beliefs, our own belief system.” ~Bob Burg

“People will do business with and refer business to those people they know, like, and trust. ~Bob Burg

“You make the time to do what you hold to be of high value.” ~Bob Burg

“I’m a big believer in systems when I believe in the person who develops the system.” ~Bob Burg

“I kept thinking at any minute now I’m going to come out of this, and I just kept not coming out of it, which is what led me to find the counselor.” ~JennyQ

“People are struggling and suffering. And just because someone looks fine, that doesn’t mean they’re fine.” ~JennyQ

“We can let people know that we see them and that we’re there for them.” ~Bob Burg


Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.

Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his book Endless Referrals, it’s his business parable, The Go-Giver (coauthored with John David Mann) that captured the imagination of his readers.

The Go-Giver, a Wall Street Journal and Business Week Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.

The American Management Association named Bob one of the 30 Most Influential Leaders and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption and Clinic in his town of Jupiter, Florida.

Contact Info:


Twitter: @BobBurg

Instagram: @RealBobBurg


International OCD Foundation: 

The Go-Giver Success Alliance: